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The London Resort appoints Sentient

Agency retained to provide strategic and creative services

A new, global entertainment destination based 17 minutes outside of London has appointed Sentient for strategic and creative services.

The 535 acre resort, the equivalent of 136 Wembley Stadiums and three times larger than other UK parks, is due to open in 2024.

Alongside the core services, Sentient will also manage the relationships with key IPs including ITV Studios and BBC.

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